The renowned American game program is in its 41st season and has never ever had a jackpot prize of this kind previously.
" Big Money Week" is coming up for Wheel of Fortune from May 20-24, and one of the leading sports wagering and iGaming operators is commemorating in style like never previously.
BetMGM will sponsor a Nightly Progressive Jackpot that will be included to whatever an entrant wins if they resolve the show's Bonus Puzzle. There will likewise be a BetMGM-branded "Double Jackpot" wedge on the popular Wheel giving participants who make the chance to add double Nightly Progressive Jackpot to their overall if they win the Bonus Round.
This is the very first time in the history of the hugely effective game program that there will be this type of nighttime contest. Wheel Of Fortune reaches 21.5 million special viewers every week, and the 9.1 million viewers who tune in on a nighttime basis will have the ability to take part in the action by going to www.wheeloffortune.com to sign up for the chance to win the Nightly Progressive Jackpot.
" BetMGM is honored to sign up with Wheel of Fortune during this turning point week and belong of a game program that has actually made a palace in American tv history," stated BetMGM's CEO Adam Greenblatt in a press release. "' Big Money Week' is a fantastic collaboration, giving entrants and audiences in your home the opportunity to experience the enjoyment of a progressive prize."
Branding Opportunity
BetMGM has actually been pumping the Progressive Jackpot brand name of late.
In March, the operator announced the progressive prize in New Jersey was the largest in its history at $4 million at the time.
For the Wheel of Fortune activation, show producer Sony Pictures Television will integrate BetMGM's branding into the game show's on-set placements including:
- Co-branded graphics showed in the center display
- In-show displays of BetMGM's logo on host Pat Sajak's display
- Two BetMGM Double Jackpot Wheel wedges
- A BetMGM prize ticker appears above the puzzle board during each episode
In March 2023, BetMGM likewise collaborated with IGT to introduce North America's very first brand-led online gambling establishment with Wheel of Fortune Online Casino.
MGM Resorts, which owns 50% of BetMGM alongside Entain, acknowledged its opportunistic outlook on iGaming in its current incomes report. MGM Resorts CEO Bill Hornbuckle said "Obviously iGaming is a real opportunity over time," so making big moves like this one with Wheel of Fortune to prop up BetMGM's iGaming brand name aligns with that concept.