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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas high-end jets are luring buyers with their sleek silhouettes, [plush cabins](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) - and significantly, their usage of alternative fuels.<br> |
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<br>Fuel producers and jetmakers are keen to showcase unique types of aviation fuel deemed less hazardous to the environment, from used cooking oil to the [distinctly](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) less glamorous meat waste.<br> |
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<br>Business jet operators, like airlines, have actually bowed to environmental pressure on air travel and devoted to halving carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that adopting eco-friendly fuel to curb emissions might make organization jets more attractive to environmentally mindful buyers - specifically corporations dealing with concerns over sustainability from investors or green campaign groups.<br> |
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<br>The availability of less contaminating private jets might also spare the abundant and well-known the negative publicity [experienced](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) by [Britain's Prince](https://www.businessnews.com.au/Company/Mission-NewEnergy) Harry and his other half Meghan over a recent [private jet](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) journey to southern France.<br> |
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<br>Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) tallow.<br> |
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<br>The current waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, [chief business](https://forest500.org/rankings/companies/mission-newenergy-limited) officer of Boston-based [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) manufacturer World Energy, which produces fuel from meat waste utilized by [Gulfstream](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 aircraft on display are anticipated to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br> account for less than 0.1% of overall annual carbon emissions globally, but can discharge, typically, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal [charter](https://www.bloomberg.com/profile/company/MNELF:US) firm Victor.<br> |
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<br>Prince Harry has actually defended his periodic use of private jets to guarantee his [household's](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) security, and has stated that on the [rare events](https://www.pinterest.com.au/missionnewenergy/) he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state occurrences such as the furore over his itinerary have actually included fresh obstacles for an industry currently striving to validate its [contribution](https://www.pinterest.com.au/missionnewenergy/) to cutting corporate costs.<br> |
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<br>"Incidents of flight shaming involving the usage of personal jets are regrettable when you consider that our market has actually provided fuel performance improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel usage will help the industry make [inroads](https://www.zoominfo.com/c/mission-newenergy/346542889) with corporations and wealthy buyers. According to industry information, billionaires only have a 19% [business jet](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) ownership rate.<br> |
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<br>But even an image transformation - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for visiting aircrafts - is unlikely to please all [critics](https://www.businessnews.com.au/Company/Mission-NewEnergy) at the Oct 22-24 [high-end jet](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) event.<br> |
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<br>[Environmentalists](https://pitchbook.com/profiles/company/51278-86) and some experts remain skeptical that biojetfuels, generally combined 50-50 with kerosene, will make a substantial influence on public understandings about high-end travel.<br> |
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<br>"No quantity of [Jatropha](https://pitchbook.com/profiles/company/51278-86) or Brazil-nut fuel can make business jets look eco-friendly," said air travel analyst Richard Aboulafia.<br> |
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<br>Demand from business jet operators for eco-friendly fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.businessnews.com.au/Company/Mission-NewEnergy) at its California plant, might broaden production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and specialists are also seeing more interest from consumers who desire to purchase carbon credits to offset emissions from their [flights](https://pitchbook.com/profiles/company/51278-86).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a corporate jet usage research study his company just recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I believe that rate, cost per hour, range, speed and performance, that's still the (sales) motorist. But I believe people are becoming more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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